Head of CRM

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Head of CRM

The Head of CRM is a key leadership role in our company where retention is key. In your role you will lead CRM team and work closely with the Brand, Content and BI teams to develop campaigns that improve customer retention and order frequencies. In addition, you will be responsible for the building up and managing the CRM team and introducing new CRM technology.


We - Takeaway.com - are the leading online food-delivery platform in continental Europe and are looking for a Head of CRM to join our Marketing Team. 

Your work will lead to more insights that improve the relevance and effectiveness of all our database marketing activities. You will implement strategies to enable our food ordering business to develop from a pure transactional business model to a customer focused business model. Main KPI's: Churn & Avg Orders Per Customer (Repurchase rate). Most important channels: E-mail, Text messages (SMS/push). Customer Journey management by aligning content and messaging relevant to different customer stages.

The position:

  • Defining a retention strategy to drive revenue from existing customers
  • Identifying and delivering new insights on customer segments and repurchase patterns
  • Identifying churn influencers and develop tactic strategies to decrease influence
  • Ensuring Data Protection rules
  • Conducting key reporting and benchmarking
  • Managing CRM budgets
  • Develop great Tableau dasboards with relevant info for the relevant persons within Takeaway.com
  • Managing return on investment via Objectives, Goals, Strategies en Measures implementation
  • A sound understanding of cohort- , RFM-, clustering- and e-mail/message pressure analysis
  • Lead the teams to develop innovative ways to develop our testing structure to improve open rates, deliverability etc.

 Your profile:

  • An academic degree (MSc/PhD) in Econometrics, Mathematics, Business Administration, Engineering or related field with a strong emphasis on statistics.
  • At least 8+ working experience of which 3+ years in a similar role (preferably in ecommerce/retail/travel industry)
  • Experience in building up and managing a team
  • Strong knowledge of segmentation and database marketing using testing, reporting and analysis tools
  • You need to love big data and have the strong urge to break it down into useful information
  • A strong view on what content and creative drives a customer-centric CRM program and improves CRM metrics
  • Have a proven track record managing innovative and highly successful retention programs

 Our offer:

Our business has continued to see significant growth over the course of the past years and has a proactive strategy to secure further growth. Joining the business at this stage will give the great individual prospects for real long-term career opportunities.

Takeaway.com is the leading food ordering website in Continental Europe, with a proven business model that provides an effective revenue stream for restaurants and convenience for consumers. Headquartered in Amsterdam and with established operations in 9 countries across Europe and Vietnam, our business has grown rapidly in recent years. With almost 50 million orders and double-digit growth we are the fastest growing player in many markets  and still see a lot of untapped potential.

Are you ready to join?

Privacy Statement: Your data will be used by Takeaway.com Group B.V. for the sole purpose of processing your job application. All data are treated confidentially according to Dutch law on data protection and privacy. By submitting your application, you agree that your data may be processed by group companies of the Takeaway.com Group and by third parties (other than Takeaway.com Group B.V.) that are instructed by Takeway.com Group B.V. to ensure the technical deployment, delivery and maintenance of the online application tool. For the sole purpose of processing your application, your data will be stored and processed in a database managed by Takeaway.com Group B.V.

After finishing the application process, Takeaway.com Group B.V. will delete your data within 4 weeks after termination of the application process, unless you have given your consent to contact you for future job offers, we will then delete your data within 1 year after the termination of the employment process. For further information regarding your data and to object to any future data processing you may contact us via [email protected]

Please also refer to our general privacy statement.